The biggest reason to create a blog is to inform your audience. This needs to be the driving force in all the content you create – it needs to have a purpose. Whether it is a piece answering a frequently asked question, a how-to guide relating to a service you provide, or a product description, the main reason you are writing should be to inform and engage an audience of potential customers. 

Your blog posts are an opportunity to demonstrate your knowledge, inform and educate your audience. This builds authority for you on Google, as well as for your audience.

If your audience sees your content as the best answer for their question, you will be in their mind when it comes to making a purchase.

Every other reason for creating a blog, while still important, should be considered as secondary.

Creating good content gives you the opportunity to show up more in search results without paying for ads. Each blog post is another indexed page on your site – and organic results are always preferable to PPC. Regular, relevant new content will make your site more likely to be regularly crawled by Google. 

You can incorporate keywords, both short and long-tail, based on search queries that your audience are asking Google to boost your chances of getting seen and rank on the first page – this is where the lion’s share of clicks are.

Blogs are an excellent place to help your audience navigate your website. Including internal links builds authority and helps people to find out more about your services in relation to the blog topic – help your customers manoeuvre through your sales process using call to action buttons that encourage more time spent on your site. 

Blogs are an excellent way to encourage feedback and start a discussion. Blogs invite comments, so you can see what your audience thinks about the content you are creating, and you can find out new things to write about too. 

The blog itself is an excellent opportunity to extend your social media strategy. Blog posts can be shared and linked to multiple times on different platforms. They can also be shared by your social media followers, offering your content to new audiences.

This is a question that comes up a lot. And it all depends on you and your capacity. 

Large businesses that have that marketing department might publish content once a day or even more. Some businesses create monthly posts. 

There is no magic number of posts – just be consistent. If you have the capacity, try, and release a post a week – it is generally a manageable number for most businesses and means that you can spend some time getting it right. 

Make the most of your content through planning – take some time to create a list of possible blog topics. A great way to get multiple posts is to think about creating a series – I have done similar with my “How To” posts. 

You might already have some content on your site – with a few tweaks, this can be updated and turned around as quality blog posts!

To do this, look at the posts and focus on the keywords you want to be found for. Update them with new information and data, and then you can republish them as new. This is a great way to make sure that all the blogs you have on your website are useful, up to date and continue to offer information and education. 

This idea of ‘evergreen content’ is something that will help you to develop authority – if all your content is equally informative, educational, and relevant, your audience will appreciate it and stay on your site more!

People and businesses that use my content creation service don’t do it because they are not capable of doing it themselves.

If you have a small business, you might not have the capacity to commit regular time to writing. To create great content takes some time – even if you know your business inside and out, you might not find it an easy process to translate that into informative and educational posts for your customers. 

This is where a writer like me can make a difference. Taking the time to get to know you and your business, find your unique selling point, and create posts that engage and educate potential customers is what I do. 

If you find that you want to have a regular blog written, then speak to me today. I can offer you the opportunity to have a regular blog created, ready to be uploaded to your website. To find out how I can help you create a blog for your business, contact me today!